Image 1:
Strengths –
· The image has a very good title.
· The background image was taken from a scanned in image and this is changed and manipulated well.
· The 3D effect is very well done also.
· By using just Microsoft office word it shows that even this can change and manipulate images.
Weaknesses –
· There is not a big indication that these images are to advertise an off-license.
· Possibly an image of a bottle of wine or a wine glass etc. Could have been added in.
Qualities of image –
· The quality of the j-peg image is reasonably well and therefore would work well as an advertisement on a website, flyers, billboards etc.
Suitability for its purpose –
· Again as mentioned above, the image would work well for advertising the off-license.
· It would be suitable to be placed on a website, on flyers etc.
· It really works well for the purpose however it would be difficult to understand if you didn’t know what the text meant.
Use of typography or imagery used –
· The text used in the image is from the Latin language which means ‘In wine we trust’ this is relevant and is suitable for the purpose.
· The imagery is also good however more could be added like wine glasses and bottles.
All and all, this image is very good and is suitable for the purpose. It can be used well to advertise the off-license.
Image 2:
Strengths –
· The image is a very good image. It was obviously created by first hand photos.
· There is a change from the original by making it look brighter.
· I like this image and it relates more to the purpose than the previous.
· The text is added again which I can now see is the logo.
Weaknesses –
· I do think that more could be added however this is just my own opinion. I can’t see anymore weaknesses to this, as it does relate to the purpose.
Qualities of image –
· The quality of the image is good.
· It is clear to see everything and including the text is clear to read.
· The image quality makes it suitable to place on a website or a leaflet etc.
Suitability for its purpose –
· This image out of the three would be the most suitable to advertise in my opinion.
· This image has all that relates to the off-license and as soon as you see it you know that it’s promoting an off-license.
Use of typography or imagery used –
· The text used in this image is the same as the previous which shows that this is the logo for the off-license. Imagery was used apart from the first-hand photo; however this is ok as it has all suitable items included.
Image 3:
Strengths –
· I like this image as it gives a sort of relaxing theme.
· It again shows the logo which is good as we can see that it’s from the same off-license.
Weaknesses –
· As I mentioned, the image does give a relaxing theme and people would like this however the image is irrelevant to the purpose.
Qualities of image –
· Again the quality of the image is good and it shows the logo. This would be useful on a website, leaflet etc. There is no fuzziness which is good.
Suitability for its purpose –
· The image is suitable for the purpose which is to advertise, however the background image is irrelevant unless used alongside something. For example you could use this image and have text besides this saying ‘relax with our wine’ or something along those lines.
Use of typography or imagery used –
· The text again is the same which is the logo. It’s good that this is included as we know that it’s advertising the same off-license. No other images were used which could have made it better.
Copyright
Going by the copyright legislation one of the images is my own that i have taken with a digital camera and edited myself in word, the other two were scanned images from a magazine, but i have also edited them myself, therefore going by the copyright legislation.
